Staples invented the office superstore concept and is the largest operators of office superstores in the world with more than
2,000 office superstores.
About Staples
Staples, the world's largest office products company, is committed to making it
easy for customers to buy a wide range of office products, including supplies,
technology, furniture, and business services. With 2008 sales of $23 billion and
91,000 associates worldwide, Staples serves businesses of all sizes and
consumers in 27 countries throughout North and South America, Europe, Asia and
Australia. In July 2008, Staples acquired Corporate Express, one of the world's
leading suppliers of office products to businesses and institutions. Staples
invented the office superstore concept in 1986 and is headquartered outside
Boston.
Each Staples superstore carries over 7,000 brand name products (Staples Express
stores typically offer over 5,600 SKU's) for businesses and home offices,
including supplies, furniture, small business machines, computers and
peripherals - all at Guaranteed Low Prices. In addition, each store features a
full-service copy center and UPS Shipsite services.
It can be very difficult to gain an audience with the Staples buying team.
WPT has a unique arrangement with Staples, which enables them to sell
your product on the shelf in a 30 store test set of Staples stores for an
agreed to 12 week test period in order to determine its sales potential.
Our program can get your product on the shelf in as little as four weeks! Here's how it works:
WPT has arranged an one-of-a-kind, test marketing program that places your product quickly and efficiently on the shelf at
a test set of Staples stores. Here are some features:
- Using modeling software, Staples chooses a test set of stores that best represent
your product's category in the chain of Staples stores.
- Specially-trained
WPT detailers meet your product at the stores; personally set it up on the
shelf, test scan it for correct pricing and photograph in planogram. The
photographs are then sent to WPT for review.
- Because Staples is looking
to see how well your product performs relative to the competition, it is
merchandised accordance to Staples merchandise strategy.
- Clean Test - Relevant Results. Attention to traffic flow, merchandising and shelf detailing as well as the fact that the test locations are not revealed until the end of the
test period, provide a relevant indication of potential annual sales which Staples buyers have confidence in.
- You retain all documentation regarding your sales results.
- You receive money from the sale of your product during the testing period and any product not sold will be returned to you.
Real Sales, Real Results, Real Fast.
For more information click here to contact us or call us at 508-580-3300.
Click here for more information on the testing process.